emmi Autumn Collection 2025｜ファッション通販｜ウサギオンライン公式通販サイト

Trad enjoys worldwide popularity as a standard style. One might define it as classic fashion that holds good in any era. In
particular, American Trad is characterized by a casual style with a loose silhouette. Using it as a base, we crossed it with emmi’s signature functional and sporty elements to present a bold, fresh Trad style unique to emmi.

A small bookstore somewhere in London. At “emmi BOOKSTORE,” four close-knit girls work together. Though each has a unique style and different tastes, they bonded over their shared love of books while working part-time at the store. This is the story of those four girls.

The reliable oldest sister.
She studies literature at university while working.
Always has a book in hand,
reading her favorite novels until they fall apart.
Tends to slack off a bit at work.

An energetic, free-spirited girl.
Loves cycling on her mint-blue bicycle.
Enjoys yoga, sports, and anything active—prefers
comfortable, movement-friendly fashion.
The youngest of the group and a bit of a sweet-tooth.

BAG ¥15,950

A music lover whose white headphones are her trademark.
Incorporates headphones into her style,
favoring a mix of casual and trad fashion.
Loves snacks and orange juice.

EARRINGS ¥5,170

A gentle, easygoing girl.
Works at the bookstore while aspiring to be a painter.
Has a distinctive artistic style.
Exceptionally tidy and skilled at cleaning.

BAG ¥12,100

Our first exclusive collection with the established tennis equipment manufacturer Prince. The lineup of 11 patterns
incorporate Trad Sports elements on trend for this season, all featuring designs that let you pull off a stylish
feminine look despite the sporty materials and items.